In our project with Tejidos Online, a leading store in the fabric commerce sector, we embarked on a mission to revitalize their e-commerce platform. Tejidos Online stands out for its vast assortment of high-quality fabrics, offering an unparalleled variety of colors, styles, and designs. From classic fabrics to the latest trends in textile fashion, their catalog covers all their customers' needs, from designers to sewing enthusiasts.
The website faced a critical challenge with the presence of highly damaging spamware that had infected over 2,000 URLs with a virus of Chinese origin, significantly reducing its search engine visibility to almost zero. Our intervention involved a thorough disinfection of the website, eliminating all threats and restoring the site's security and functionality. After the cleanup, we implemented advanced security strategies and SEO improvements not only to recover the previous level of organic traffic but to substantially increase it, ensuring a significant enhancement in the store's digital presence.
The store was already recognized for its commitment to quality and variety but faced challenges in its online platform that limited its potential in the digital market. To address this, we focused on updating and optimizing its e-commerce system. We carried out a significant update of PrestaShop, upgrading from version 1.7 to 8.1.4. This change not only modernized the site's technological infrastructure but also enhanced its SEO capabilities, resulting in a smoother, safer, and more engaging online shopping experience. These improvements not only reflected the richness and diversity of the store's inventory but also increased accessibility and customer satisfaction.
Our key interventions in this project included:
With these improvements, Tejidos Online not only solidified its position in the digital market, but also set a new standard in the online fabric shopping experience, demonstrating how digital innovation can transform a traditional business into an e-commerce leader.
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